Why buying a PS5 is a nightmare, and how retailers can make it better


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Christmas last year was frustrating for many people. No, not because we were stuck in homes, unable to see our families, but because many of us didn’t have a shiny new console, be that PS5 or Xbox Series X, to spend all of that blissful alone time with. Since the consoles launched last November, retailers around the world have had problems getting machines into the hands of customers.

This would be a frustrating experience if the retailers’ websites worked smoothly and simply said “sold out” when stock ran to zero, but the actual experience for many prospective Playstation or Xbox owners was worse: broken websites and virtual queues, followed by the grim sight of scalpers posting photos of their console haul, and offering to sell them on in exchange for your first born.

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