Vivo and ZEISS announce global long-term strategic partnership ahead of X60 launch, to set up vivo ZEISS Imaging Lab


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vivo already started teasing the launch of its upcoming X60 series which will feature ZEISS optics. vivo and ZEISS today officially announced a strategic long-term collaboration aimed at jointly promoting and developing innovations in the field of mobile imaging technology.

vivo and ZEISS have unveiled plans to create vivo ZEISS Imaging Lab, a facility that will support the research and development of mobile imaging technologies for vivo’s high-end smartphones. In addition to this joint R&D facility, the companies will launch the “vivo ZEISS Master Photography” campaign to engage users who purchase a vivo smartphone and create a photographic ecosystem.

The Vivo X60 series’ camera lenses are jointly developed by vivo and Zeiss, featuring Zeiss optics, and the X60 will be the first phone to launch with Exynos 1080 5nm SoC.

The vivo X60 will come with a new micro-head camera for improved stabilization, ultra-wide, Telephoto and ToF cameras. It will use words first ZEISS Vario-Tessar 1.48-3.4/16-125 ASPH lens. We should know more details about the smartphone when it goes official on December 29th.

Commenting on the partnership, Spark Ni, senior vice president and CMO of vivo, said:

Thanks to this partnership, ZEISS imaging technology will be accessible to all our consumers. Building on the synergy and complementarity of traditional optics and new digital technologies, vivo and ZEISS aim to use this strategic cooperation as a starting point to usher in a new era of mobile imaging and enabling greater creativity, so as to promote successful and long-term development of the entire industry.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram
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