Top SEO Ranking Factors | How to Utilize It to Rank Your Business Website on Web?

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Search Engine Optimization is the only key in this digital world that helps business owners increase the online visibility of their business. You have launched a website, launched the application, and created social media profiles, but what next? How will people reach your product? How will your website appear on the first page of Google? There are many questions, but the simple answer is Search Engine Optimisation.  Business owners are always bewildered what factors Google uses to rank websites. 

Developing a responsive website is not enough unless it has been optimized based on Google’s latest algorithms. Especially if you have a startup, you sure would want to engage with the maximum audience in order to generate revenue. Here SEO can help you to increase the visibility of your business globally. 

Search Engine Optimization is an extremely dynamic field that continues to change faster and faster with each passing day. Have you ever thought why certain websites rank higher even if they lack quality backlinks? Or why your webpage does not rank high even if you keep it updated? Let’s find answers to all your questions, here are a few factors that greatly affect the SEO rank listing. 

Quality Backlinks

Backlinks are also called “Inbound links,” backlinks from quality websites and pages directly affect your website traffic and ranking. These links are generated when one website links to others, and quality backlinks are the most vital things for SEO. Mostly, it depends on which site you submit content and what are the tools you use for the website promotion. 

When one website shares your link, the traffic of that website can divert on to yours by clicking on the link. Online marketers should pay close attention to generate quality backlinks for their webpages, especially after the “Penguin 4.0” update that clearly filters sites with low-quality backlinks. 

What kind of backlinks will help you get a better position-

  • Do follow links
  • Links from relevant sites
  • Do follow links from higher domain authority sites

Dofollow links to your site on other domains are the most powerful ranking factor. Keep an eye on your web page’s backlinks with the help of the Backlink Quality Report. 

Mobile Friendliness 

A website should be compatible with mobile for boosting search engine results since mobile users surpass desktop users, so it is inevitable for brands to focus on mobile-friendly sites. 

Here you can see the mobile internet traffic is growing. In the year 2018, 3.7 billion users accessed the internet through smartphones. And this number is going higher with time. Not the only website, but 60% of Google searches happen on a mobile device, and that is not the small number. 

Mobile-friendliness ensures that your website is : 

  • Is responsive and perfectly fit any mobile screen 
  • Content will be readable on the small screen 
  • It ensures easy navigation
  • It will not hide any content due to graphics or other ads

Thus, if your website is not mobile-friendly, you are losing customers, and it also harms your website rankings. 

Page Speed 

People’s patience for a slow-loading website is zero. They quickly move to another’s website without thinking for a second. People don’t want to wait for more than three seconds for your page to load. Hence, page speed is an important factor that decreases your site’s bounce rate. 

Start by optimizing how well your website performs using PageSpeed Insights without leaving your browsers. If you have used high-quality graphics, you can resize them without compromising the quality; it will automatically improve your site’s speed that provides the best user experience. 

User Experience

User experience is another important norm that is gaining huge attention in the digital marketing world. These days as the user-centric design approach takes precedence. Whether it is a website or application, if you lack user-experience, it might affect your business and SEO ranking. In the site, too, user experience is one of the pivotal SEO factors that will decide how high-quality your website is. 

Hence, brands are focusing on enhancing user experience so that users get the right information at the right time. Google uses a crawler to understand your website’s user-friendliness. 

Easy navigation, high page speed, mobile experience, etc. are the important factors that ensure great user experience and improve search engine rankings. 

E-A-T Factors

E-A-T defines expertise, authority, and trustworthiness. Ultimately these are the things that help you rank websites higher. 

Keep E-A-T in mind when you are posting content or developing your website. With a good amount of E-A-T, your webpage will appear on the SERP results with your targeted keywords. If your content is original and informative, you gain the user’s trust, which will automatically enhance the website’s ranking and authority. 

Here are several ways to tackle E-A-T factors, 

  • Include author profile pages on your website that list the author’s credentials. 
  • Include terms and condition page on your website
  • Always include a contact section on your website so that users can get in touch with you. 

On the other hand, low-quality content, cluttered designs fail to impress users and harm your website rankings. Pumping out fresh and quality content consistently is the best way to build website authority.

Final Thoughts

In recent times, SEO is a more important practice that digital marketers follow because it is the only way to survive against the competitor. Apart from the factors mentioned above, many ways can improve rankings. Once you start to appear on the first page, you can dig deeper for better results. 

Deep Moteria

Deep Moteria

Deep is a serial entrepreneur and managing director of Elluminati Inc who wishes to support the ground transportation industries with his writings. He is a professional blogger who covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.

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