The year called 2020 was like a rollercoaster ride for almost every company worldwide due to COVID-19. Everyone has seen retail businesses are turning towards online sales, and in this eCommerce, websites are the path to reach large and target audiences who are trapped in their homes.
However, these social media have played an essential role in reviving the retail sales on top with the help of technology. According to the report of the past few years, the eCommerce sector has seen remarkable growth worldwide. That means retail e-commerce sales amounted to 3.53 trillion in the year 2019, to 4.92 trillion is projected at the end of the year 2021.
These numbers tell the whole story of how the ecommerce sector is growing even in lockdown as many retail sellers set up an online store to sell their products online. Overall, you say the E-commerce business is in full swing all over the world.
Now, setting up an online store is one thing, and its success is another, which is possible when you adopt the latest trends of the market while taking the help of the best Ecommerce SEO agency. So, for the best result and to rule the eCommerce world, you need to plunge these below trends as they will change the face of your business in a unique way. Let’s discuss the top 10 innovative approaches to improve your web e-commerce development in the year 2021.
The surge in mobile shopping
Due to COVID-19, more and more people are inclined towards online shopping as they are highly comfortable shopping online via various devices, especially mobile. Because of this, the number of users of mobile devices has increased sharply from the past few years known to be the mobile dominant world.
In order to be successful, no business can ignore mobile optimization when the point is eCommerce web development due to its dominance. Keeping this in mind, a mobile-optimized website is one of the hottest trends from 2020, and no doubt it will continue to dominate the world. So, suppose you want your business to take new heights and earn high-profit. In that case, businesses have to offer the pleasing experience of a mobile-optimized website to stay in the competition via the best Ecommerce SEO agency.
The volume of voice search has grown.
These days’ people have good smart speakers for various tasks, but they also rely on voice search options to complete their daily tasks through the internet. According to the latest report of Loop Ventures, around 75% of the US people will own smart speakers by the end of the year 2025.
So, it is obvious that homes having smart speakers will utilize the voice search for online shopping and organize their lives. However, with this rise of voice search, the opportunity for eCommerce businesses has increased in terms of keywords and content.
We cannot say that voice search will benefit everyone, but it still has a long way to go with the advancement in technology that supports various languages with varied accents.
The trend of offering payment alternatives
When any customers try to add their desired goods to the eCommerce basket, they expect a very smooth and trustworthy experience. So, to make that experience excellent, enhance the payment options and ways of payment. However, one of the examples is digital payments, as these days, more and more customers are influencing this seamless payment option.
According to the report by Mordor Intelligence, the use of digital payment will account for an annual growth of 26.93% between the years 2020 to 2025.
Apart from digital wallets, credit and debit cards, you can also allow your customers to pay via PayPal. This will solve the problem of payment transfer apps issues like western union and TransferWise.
Also, the companies can add the option to pay by cryptocurrencies like Bitcoin as there is less transaction fee on them than other options.
AI in eCommerce
Artificial Intelligence has already taken its place for product recommendations. Apart from that, this technology will take its strong pace in the coming years with the evolution of better algorithms due to prevailing eCommerce development trends in the year 2020.
So, with the help of this technology, eCommerce websites can make smarter product recommendations by enhancing the customer experience. Additionally, it also helps eCommerce businesses to analyze various trends related to sales channels and buyer behavior.
Omnichannel selling is becoming an essential part of online businesses because nowadays, people are not bound to one particular channel. That means they have ample options like Amazon, Facebook, eBay, etc. Thus, the option of multichannel selling will become the new norm in the eCommerce industry. Now, the question is how to enhance the omnichannel experience?
- Deliver personalized customer experience
- Try to optimize the website for mobile devices
- Invest in PWA according to the budget
- Take the help of tools like SAP Commerce Cloud to deliver a personalized experience.
QR Code marketing trends
QR codes are again re-entering into the eCommerce world in various ways, helping businesses get customers’ attention and feedback. One of the eCommerce trends like Shopcodes, which Shopify creates, is helping the clients to get their desired products very easily using a scanner. However, for the merchants, it is the best way to drive more traffic on the site.
Customers respond to videos.
Video is one of the great ways to engage more and more clients from the year 2019, and it will go a long way to impress the clients. So, if you want to engage your target audience and instantly grab their attention, then create an attractive video informing them about your products and services.
According to Shane Barker, you cannot understate the importance of videos as they can help in explaining and showcasing the products and services better than images. So, you must add various videos on your eCommerce sites for a positive experience.
The rise of M-Commerce in E-Commerce trends
No doubt mobile commerce is on the rise as more and more people are doing shopping via mobile phones. In this regard, a recent study by Statista states that by the end of the year 2021, around 71% of the eCommerce sales will take place via mobile.
In another report, it is also found that around 30% of the individuals will abandon their carts in the middle of the shopping sites as they are not mobile-friendly. After reading this report, you might get an idea of how important it is to make your ecommerce websites responsive to mobiles.
This is another trend that any of the businesses cannot miss out on to get higher profits from the Ecommerce websites. These days, online shoppers are going through integrated experiences on various social media platforms as they are getting the best deals on them. The reason is online ads which help consumers to know their desired products conveniently and helping to buy that product via clicking on the given links.
If you talk about the year 2021, social commerce will be the hottest Ecommerce trend that will impact the eCommerce web development industry. So, for the excellent result, social media integration is the prudent step for the success of Ecommerce websites.
Latest AI, VR, AR E-Commerce trends
The year 2020 has made us realize the importance of technology, as even in lockdown, we can easily socialize, work, and order anything online. Apart from that, this also made us understand the various loopholes of technology that will be improved in the coming years.
Overall, you can say with the help of tech variations, and businesses can easily enhance the user experience. Augmented Reality, Virtual Reality, and Artificial Intelligence technologies are among many that have been standing best out of the rest. That means all these technologies are used by many companies to improve sales, spelling, cross-selling, starting from furniture to clothes.
In other words, you can say by integrating these technologies like Augmented reality, Artificial Intelligence into existing stores and businesses, retailers are trying hard to make consumers’ shopping experience user-friendly, satisfying, and not the least bit intuitive.
The bottom line
It is true that from the year 2020, the trend of online shopping is reaching its new height as people are highly comfortable in buying online. So, if you want your business to reach new heights of success, you must choose the best Ecommerce SEO agency and start selling online.
Additionally, keeping the above Ecommerce trends in mind, your Ecommerce business can be on top. Still, the thing is to prepare yourself with the right strategy, which we have discussed above. Regarding this and to encourage your morale, a report by Statista says there has been an increase in Ecommerce penetration rates from 15% in 2021 to 25% by the year 2025. For more info and make your Ecommerce website reach a large audience.
About The Author
Hermit Chawla is a Marketing Manager at AIS Technolabs which is a Web design and Development Company, helping global businesses to grow by top responsive web design services. He loves to share his thoughts on Social Media Marketing Services and Game Design Development etc.