The eco-friendly search engine that wants to kill Google with kindness


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For a man that once dreamed of making a name for himself on Wall Street, Christian Kroll cares very little about maximizing profit. In fact, since founding search engine Ecosia in 2009, he has dedicated himself to building a business that defies the tenets of modern capitalism.

Ecosia is a non-profit organization that funnels any revenue that isn’t needed to cover its overheads, tax and marketing efforts towards tree planting initiatives. The company is founded on green principles and its infrastructure is powered by massive solar farms, which produce an excess that actively removes dirty energy from the grid.

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