Sony’s rumored A7C ‘super compact’ full-framer could be announced September 15

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Sony has officially indicated that it’s gearing up to make a major camera announcement, revealing on its Japanese website that a “new concept is coming” on September 15. No other information is available on the website at this time, but we can guess as to what that “new concept” might be.

Earlier this month, we heard over the grapevine that Sony had a range of “super compact” full-frame cameras in the pipeline that could be announced mid-September. The timing in the report matches up perfectly for the new “C” series E-mount snappers, which are rumored to be led by the entry-level Sony A7C.



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