Sony Xperia 1 III could do well to take a leaf from the Samsung Galaxy S21’s book


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It’s no secret that Sony phones don’t sell too well anymore – the company reported selling only a million mobiles in the financial quarter ending 31 December 2020, which is down 22% from the previous year. While sales figures for the whole year aren’t in yet, that paints a sour picture of phone sales for the Japanese tech company that in 2007.

So why aren’t people buying Sony phones anymore? The burgeoning abundance of phone brands doesn’t help, with myriad Chinese companies taking bigger and bigger bites of the market pie, but another big issue is the price.

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