Samsung adds Google Assistant support for 2020 Smart TV lineup


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Samsung has announced that their 2020 lineup of Smart TVs will now support the Google Assistant, giving users quick access to smart home controls, web searches, and apps via voice. The Assistant will be joining the existing suite of voice assistants supported in Samsung Smart TVs, which include Amazon’s Alexa and Samsung’s own Bixby.

The Google Assistant will be fully integrated into the Smart TV experience and requires no additional downloads, extra hardware or installation. The feature will be coming to the following TVs:

  • 2020 4K and 8K QLED TVs
  • Crystal UHD TVs
  • The Frame
  • The Serif
  • The Sero
  • The Terrace

Google Assistant will be coming to these TVs, for users in the UK, France, Germany, Italy  starting today and will be rolling out to 12 more countries by the end of this year.

Commenting on the announcement, Seline Han, Vice President of Visual Display Business at Samsung Electronics said:

The use of voice assistants on our Smart TVs has grown exponentially since Bixby’s launch in 2018. With Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their Smart TVs.

Jack Krawczyk Director, Product Management for Google Assistant said:

By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favorite Google services. With our collaboration with Samsung, we are able to offer help from Google assistant to more people around the world right from the big screen.

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