“Once Per Session” Conversion Counting Method

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An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods.

  • GA4 introduces a “once per session” conversion counting method, similar to Universal Analytics.
  • Users can choose between “once per event” and “once per session” counting methods for better data analysis.
  • Changing the counting method is simple and can be done via the Admin > Conversions settings in Google Analytics.





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