Nikon in hot water over SA ‘Nikon Z50 influencers’ launch


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Nikon South Africa had a bad week after releasing their Z50 creatives campaign video on social media. South Africans immediately pointed out the lack of diversity in their campaign, with almost all of those chosen to participate being white.

The campaign was made to promote the Z50 camera by having ‘influencers’ sharing their exciting adventures and moments captured using the camera.

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