New subscription model: Twitter removes free ticks


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Status: 04/21/2023 02:37 am

After several false starts, the short message service Twitter has started removing the free verification ticks. They had previously confirmed the identity of users. Celebrities now fear chaos.

As announced, the short message service Twitter has started removing the free verification ticks – they were previously given free to celebrities and relevant people. According to the group, only paying subscription customers of the short message service now have the same-looking symbol in their profiles – but without real verification of their identity.

Soccer star Cristiano Ronaldo, Pope Francis, ex-President Trump, actress Halle Berry and numerous musicians such as Lady Gaga, Beyoncé, Shakira and Justin Timberlake were among the first celebrities to have their accounts without the white tick on a blue background. Now anyone can pretend to be her, criticized the singer Dionne Warwick in advance, whose account also lost the verification tick. The way Twitter is doing now, “everyone could be me,” she tweeted on Tuesday. “The verification system is a total mess.”

Confusion about remaining verification ticks

However, the verification tick continued to appear on other celebrity accounts, from basketball star LeBron James to Star Trek legend William Shatner. It was initially unclear whether they had subscribed to it or whether Twitter made an exception for them. Star author Stephen King reported that his Twitter account says he has subscribed to the new Twitter Blue business model. However, the writer denied doing so. “My Twitter account says I’m subscribed to Twitter Blue. I haven’t. My Twitter account says I have a phone number on file. I don’t have it,” said the 75-year-old.

The symbols were introduced so users could be sure that no one was impersonating celebrities, politicians or athletes. After buying Twitter for around $44 billion, tech billionaire Elon Musk claimed that the process for awarding the ticks was “corrupt”. That’s why everyone should pay for it now. Many celebrities then announced that they would not subscribe to Musk’s Twitter.

Musk relies on subscription revenue

Traditionally, most of Twitter’s business has come from advertising. After the Musk acquisition, there was a churn of advertisers. He now hopes more for subscription revenues from users and companies. Making the tick icon part of a subscription is part of the plan. With the new model, there is actual verification only for companies. But they should also pay significantly more money for their golden tick: from $1,000 per month upwards – individuals pay a fee of eight dollars.

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