Micomax ‘In’ smartphones will be powered by MediaTek Helio G Series SoCs


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Last week Micromax confirmed that it will launch new smartphones under the new ‘In’ sub-brand on November 3rd. Today it has confirmed its collaboration with MediaTek to design and develop Smartphone solutions powered by MediaTek Helio G Series.

Micromax’s R&D Centre at Bengaluru will design and develop these new ‘in’ range of smartphones as a part of their ‘Make-in-India’ initiatives. It posted a teaser on its social channels yesterday that hints at MediaTek Helio G35 and Helio G85 SoCs for its phones.

Micromax said that its association uniquely aligns the efforts of Micromax to accelerate the complete hardware and software development for smartphones in India. The company added that its phones with MediaTek Helio G series chipsets are built with a focus on gaming & multimedia features.

Commenting on the partnership, Rahul Sharma, Co-founder, Micromax said:

Micromax’s R&D in India will use the latest technologies and the advanced MediaTek Helio G series chips, which deliver premium performance and enhanced customer experiences. Software development has always been the strength of the Indian ecosystem, and we will leverage that strength in our software design. Special focus on Kernel, Connectivity, Multimedia, and Telephony will provide an enhanced experience of the core Android operating system. Our team will be using these chipsets to develop the upcoming smartphones at our R&D Centre in India.

Anku Jain, Managing Director, MediaTek India, said:

MediaTek has been focussing on enabling superior gaming capabilities with the entire range of G series chips. This year itself, we have launched MediaTek Helio G95, G85, G80, G70, G35, and G25 chips, with MediaTek HyperEngine Game technology featuring an array of technologies from vivid visuals, rapid sensing touchscreens, premium picture quality, enhanced power efficiency and internet connectivity for a longer gameplay. Enabling a highly responsive user experience, the technology facilitates a smooth and lag-free connection during gaming while ensuring intelligent and dynamic management of the CPU, GPU, and memory.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram
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