LG really needs to fix its OLED TV prices next year

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It’s been quite a year for OLED TVs – and for LG, specifically, something of a success story. Despite production difficulties earlier in 2020, the OLED panel maker (and therefore the company behind all OLED TVs, even those put out by Sony and Panasonic) managed to ride an ever-growing interest in OLED televisions, making for its first profitable quarter in years.

Part of that success lies in the aggressive pricing of its flagship 2020 model, the CX OLED. Originally retailing at $1,999 / £1,799 for a 55-inch size, and gradually dropping to $1,399 / £1,299 in the run-up to the Black Friday and Cyber Monday sales season, LG showed a huge willingness to meet consumers in the middle. 



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