IT solutions to avoid website outages during the holiday season


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Saying that the holiday season will be somewhat different in 2020 is stating the obvious. With social distancing measures in place in most countries in the world, and the COVID-19 pandemic accelerating the shift to e-commerce by four to six years, the demand for products via digital platforms is certain to grow. Many shoppers across all generations are seeking online shopping options. In fact, according to Deloitte’s forecast, e-commerce holiday retail sales are expected to increase between 25% to 35% from November through to January, reaching $182 billion to $196 billion in total.

However, a quick glance at history shows that retailers have long struggled to prepare their IT technology to keep up with increased traffic. Website outages have plagued major organisations on special dates over the years, whether it is Black Friday, the launch of a new Playstation console or when Glastonbury tickets go on sale.

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