Many were understandably upset at the fact that Apple isn’t bundling accessories with its new iPhones, and the fact that the phones do not come with a 120Hz refresh rate display despite many Android competitors offering similar hardware features. However, it seems that despite the initial upset, many ended up pre-ordering the phones anyway.
According to analyst Ming-Chi Kuo, it appears that pre-orders of the iPhone 12 have managed to beat the iPhone 11 from 2019. Kuo estimates that about 1.7-2 million units were pre-ordered in the first 24 hours of them going live, a huge jump from the iPhone 11 which managed 500,000-800,000 units in the same period of time.
What’s impressive about this figure is that it only accounts for the iPhone 12 and iPhone 12 Pro. As you might have heard, Apple is splitting the launch of its iPhone 12 series this year, with the iPhone 12 and 12 Pro going live first, followed by the iPhone 12 mini and iPhone 12 Pro Max which are coming in November.
This means that combined, the iPhone 12 series will be handily beating last year’s models. It is possible that the inclusion of 5G and a brand new design is what’s spurring the sales, but either way, it’s payday for Apple.