How to lead the way in the new ‘space race’ of digital innovation

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Organizations of all shapes and sizes are in a constant race to create new digital experiences and reach new frontiers of possibility that can put them ahead of their competitors. As this race continues to heat up, IDC predicts that by 2023, the global economy will reach “digital supremacy”, with more than half of all GDP worldwide driven by products and services from digitally transformed enterprises. In the continued journey towards this digital-first future, it’s essential to innovate faster than the rest – no organization wants to be left back on earth as its competitors break through the stratosphere.

As a case in point, the events of the past year have seen customers demanding more digital services from providers across the board. However, many organizations struggle to make digital innovation as much of a priority as it needs to be. Research has found that more than half of CIOs say IT management teams are never able to complete all the tasks the business requires of them due to the amount of time that gets drained by just ‘keeping the lights on’. When visionary software engineers get bogged down in mundane, time-draining activities, digital transformation gets held back. It is therefore essential that organizations find a way to overcome these constraints to ensure they remain at the forefront of the space race of digital innovation.

Innovation starts with ground control



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