Here’s how your paid product can succeed — even when the competition offers theirs for free


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Capiche is a secret society for SaaS power users, building a new community of people who care about software to make the SaaS industry more transparent, together. Matthew Guay is Capiche‘s founding editor and former senior writer at Zapier. Free is a hard genie to put back in the bottle. When Microsoft charged $999 for Office in 1990, little did they dream that 16 years later, their greatest competitor would be a free office suite from Google—along with dozens of small, often free apps that individually did many of the same tasks as Office. Suddenly software was everywhere, for cheap or…

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