In a recent move, Amazon today announced its plans to begin manufacturing Amazon Devices in India under the Government of India’s ‘Make in India’ for an Atmanirbhar Bharat.
The e-commerce giant will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai, and start production later this year.
Amit Agarwal, SVP and Country Head, Amazon India briefed Shri. Ravi Shankar Prasad, Minister for Communications, Electronics & Information Technology and Law & Justice, Government of India on the details of the initiative.
Under this program, the company will manufacture hundreds of thousands of Fire TV Stick devices every year and will continuously evaluate scaling capacity to additional marketplaces/cities depending on the domestic demand.
Back in 2020, Amazon Amazon announced the ‘Local Shops on Amazon’, a program that retailers and local shops be Atmanirbhar, and benefit from selling online.
According to Amit Agarwal, Global SVP and Country Leader for Amazon India:
Amazon is committed to partner with the Indian government to advance the vision of an Aatmanirbhar Bharat. We have pledged to invest US $1 billion to digitize 10 million small and medium businesses, help Indian businesses sell worldwide thereby enabling US $10B in cumulative exports, and create additional 1MM jobs by 2025. Today, we are delighted to announce Amazon’s first manufacturing line in India to produce hundreds of thousands of Fire TV Stick devices every year catering to the demands of the Indian customers. This further reiterates our commitment to the Government of India’s ‘Make in India’ initiative.
Speaking on the occasion Shri. Ravi Shankar Prasad, Minister for Communications, Electronics & Information Technology and Law & Justice, Government of India said
India is an attractive investment destination and is poised to become a major player in the global supply chain in the electronics and IT products industry. Our Government’s decision to launch a Production Linked Incentive (PLI) Scheme has received a tremendous response globally. We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well. This will further our mission of creating an Atmanirbhar Bharat which is digitally empowered.