20X smartphone, 12X smartwatch sales versus average business day


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Amazon started Great Indian Festival yesterday, with early access sale for the Prime Members on Thursday. The company said that the sale kicked off to an exciting start with a great response from customers and seller partners. It also shared some stats from the sale after 36 hours.

Sellers registration, Prime sign-ups, and rewards
  • In the first 36 hours, small and medium businesses, startups, artisans and women entrepreneurs offered the largest selection of products and sold around 10 lakh unique products to customers across India.
  • During the 24 hour ‘Prime Early Access’, there was 1.75X growth of seller sign-ups versus an average business day.
  • Amazon.in saw the single largest day of Prime sign-ups, 1.9X higher than last year, , with 68% coming from tier 2 & 3 cities
  • 90% increase in flight bookings by Prime members as compared to an average business day During Prime Early Access, 4x more co-branded credit cards were issued (vs PEA’21).
  • 90% of people shopping during PEA received rewards and cashbacks via Amazon Pay and Amazon Pay Gift cards issued increase by 1.8X vs 2021 Prime Early Access.
  • 1 out of 4 purchases were made on EMI; 2 out of 3 products were sold on No Cost EMIs.
  • Amazon Pay Later registrations increased by 4X in the last 36 hours.
Smartphones, Consumer Electronics and Personal Computers, Large Appliances, Television
  • 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones.
  • Customers shopped from Top brands such as OnePlus, Samsung, Xiaomi, iQOO, realme and Apple.
  • Smartphones also witnessed a strong double-digit growth versus last year and a 20X uplift versus an average business day.
  • Customers in the age group of 18-24 scouted most for Gaming Laptops from top brands like HP, Lenovo and Asus and Smartwatches from Noise, boat and Fireboltt.
  • 12X growth in smartwatches, with customers buying across price segments versus an average business day.
  • Audio and Camera saw record sales of 9X growth as compared to an average business day, led by brands such as JBL Harman, boAt, Noise, Sony, Boult, Canon and Zebronics.
  • Customers bought entry level Truly Wireless headphones starting Rs 699 from boAt, top-selling Noise cancellation Wireless headphones from Sony WF 1000XM4 starting Rs 13,990 and Zebronics 180W 5.1 Soundbar starting Rs 6,999.
  • Large appliances such as refrigerators, air conditioners and washing machines saw orders from 3X more pin codes as compared to an average business day.
  • Customers shopped TVs from top brands like OnePlus Mi Samsung LG Sony with No Cost EMI, Extended Warranty and Free Installation.
Amazon Business, Amazon Devices and more
  • Amazon Business saw around 50% growth in customers, over 100% jump in orders and more than 200% jump in sales over the last year along with a 2X growth in customers placing bulk orders for their business or corporate gifting needs.
  • The number of sellers getting at least one business order grew by 23% over the last year.
  • Echo Dot smart speakers saw 35X more sales over an average business day.
  • Fire TV Stick was one of the highest selling products on Amazon.in with a 40X growth in sales versus an average business day.
  • Kindle saw 20X growth in unit sales over an average business day.

You can check out the deals on Amazon Great Indian Festival Sale page here or Amazon App.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram
View all posts by Srivatsan Sridhar

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