Oracle sees CRM and ERP to be top priorities for C-level executives


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Oracle’s new regional apps head said the growth for customer relationship management (CRM) and enterprise resource planning (ERP) is going to be exponential and will be top priorities for C-level executives.

Leopoldo Boado, Senior Vice-President for Business Applications for East-Central Europe, Middle East and Africa at Oracle, who replaced Arun Khehar in June, said that its Fusion apps are the biggest opportunities for Oracle from the Middle East due to the Covid-19 pandemic.

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