Just because you operate a technology-based company does not mean that offline marketing is not important. Many technology companies focus all of their efforts entirely on internet advertising and actually end up losing profits as a result. Below are six excellent offline marketing strategies that can help bring your tech firm a lot of success.
Attend local business events
In virtually any area, there are business organization events that are geared toward connecting local businesspeople with one another. This is because the more local businesses are aware of each other, the better everyone tends to do in the long run. Even though your business may be mostly based online, it is always a good idea to reach out to others at these events. Your business will benefit from having close connections to other professionals in your area.
Use Promotional Items
Customized promotional products have been used for as long as businesses have been marketing. The longevity of this marketing method is a testament to just how effective it can be. The purpose of promotional items is to get your name and logo out there, so that people recognize your name or logo when the time comes that they are in need of your services. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Consider ordering promotional products such as branded t-shirts, promo hats, custom mugs and logo pens, which you can then distribute to your current and potential customers. You can use promotional products like these during giveaways and contests or even when you are at an industry-specific tradeshow or conference.
Especially in the world of technology, trade shows are very common. Attend as many of these as you can. Get a booth, provide information to those who are curious, and even hand out some of those promotional items we just talked about, and watch what your presence at a tradeshow can do for your business. Having this type of contact with current and potential customers gives a “face” to your company. If you are a tech company, you may have a strong online presence, but it is also important to get out into the community and present a more “human” image to your customers. This is a sure-fire way to make contacts and build relationships.
Submit Editorials, Press Releases and Classifieds to Print Newspapers
Though it is no secret that readerships for most print newspapers are declining, they are still used by many people to get information. At the very least, you could place some classified ads in newspapers to see how they do. On the other hand, you could also submit press releases to newspapers in your area as well as try to write editorial style pieces on your industry, current events and more.
Get On the Phone
Simply getting on the phone and calling your potential and current customers is an excellent thing to do for your business. With the huge increase in online marketing and advertising, this method is not used as much as it once was. Calling your customers creates a great opportunity for your business to stand out, get real feedback from people on what they want, and create some new professional relationships that could benefit your business going forward.
Get Connected With Non-Profits
The more you look into it, the more you will often find that there are ways that your business can become a positive influence in your community. Alliances with non-profits will not only cast your business in a positive light but also potentially create some excellent opportunities for these organizations and the people who need your help so much.
These are just six basic methods that you can begin using immediately to spread the word about your technology-based company offline. Try them out to see which ones work best for your particular company and the areas that your customers live in.
AUTHOR BIO: This article was written by Dixie Somers, a freelance writer who loves writing for business, finance, women’s interests, or technology. In her research for this article, Dixie found that some small start-up companies in New Hampshire have used this site http://www.halo.com/promotional-products-manchester-nashua-new-hampshire.aspx to design their own custom mouse pads and branded laptop cases featuring their company name and logo. Dixie lives in Arizona with her husband and three beautiful daughters.